9 Tips for Selling Your Home During Holidays
ERA Evergreen
SPECIAL SAUCE: OUR RECIPE FOR RAVING FANS
SPECIAL SAUCE: OUR RECIPE FOR RAVING FANS
The holidays are fast-approaching, and most homeowners know that November through January is often considered the WORST time to list a home.
So what does that mean for someone who’s looking to sell his home during the winter months? While the information may dampen your holiday spirit, selling a home during the holidays does have its advantages– like more serious buyers and less fierce competition in the market– even when statistics tell you otherwise!
Are you ready to don that Santa hat and commit to the challenge? Check out our nine helpful tips for selling your home during the holidays to attract homebuyers in a flash!
Don’t Go Overboard On Decors
We all know that homes often look their best during the holidays but overdoing the decor won’t help you sell your home. Be sure to avoid crowding your home with decorations that are too many and too large. It’s also better to forgo religious themes so as not to offend some potential buyers. Opt for general fall and winter decor instead.
Choose a Real Estate Agent That You Can Depend On
It’s always a good idea to hire a reliable real estate agent, especially during a busy season like the holidays. That means someone who’ll be willing to work hard for you and won’t disappear during crucial days (you know, like Thanksgiving, Christmas, or New Year’s!). Ask your friends and family for recommendations. Having a listing agent who’ll go above and beyond to get your home sold will ease your stress and give you more time to enjoy the season.
Seek Out Serious Buyers
People house hunting during the holidays often has a good reason for doing so. Work out targeting buyers on a deadline with your agent, including people relocating for jobs in your area, investors on tax deadlines, military personnel (if you live near a military base), etc.
Curb Appeal Should Be a Top Priority
As autumn rolls, maintaining the exterior of your home becomes extra important. When trees start to lose their leaves, these bare trees lead to a more exposed house, so be sure to touch up the paint, spruce your yard, and clean those gutters! Also, keep your buyers’ safety in mind by keeping the stairs and walkways free of snow, ice, and leaves.
Price to Sell Your Home
A home that’s priced low for the market always attracts buyers no matter the time of year. Rather than gradually making small price reductions because your home isn’t selling (and has been stuck on the market for SO LONG), slash that price BEFORE listing your home.
Pay Extra for High-End Real Estate Photos
Browsing listings over the internet has been a common practice of homebuyers even before the pandemic began. To attract more views and offers for your home, make a good impression by posting flattering, high-quality photos of your house, and if possible, have a summer or spring photo of your home available as well, so buyers can see how it looks year-round.
Make a Video Tour of Your Home for Online House Hunters
The holidays may mean less foot traffic at your open house thanks to inclement weather and vacation plans, so be sure to shoot a video tour to post on the Web. Doing so may attract online house hunters who won’t have time to see your home in actuality or would rather not drive in a snowstorm.
Create a Warm and Inviting Space for Your Potential Buyers
A home that’s cozy and inviting during showings is a hard one to pass up. Crank up the heat, play soft classical music, and offer homemade holiday treats for your buyers to encourage them to spend more time in your home so they can notice and admire its best features.
Don’t Stress!
The holidays are stressful enough with gifts to buy, dinner to prepare, and guests to entertain. Remind yourself that if you don’t sell your home now, there’s always the new year around the corner. Don’t put unnecessary pressure on yourself!
