Stand Out This Season: 9 Tips for Selling Your Home Over the Holidays
ERA Evergreen
SPECIAL SAUCE: OUR RECIPE FOR RAVING FANS
SPECIAL SAUCE: OUR RECIPE FOR RAVING FANS
The holiday season is often seen as a less-than-ideal time to sell a home, with festivities and family gatherings taking center stage. But listing your home during this time can actually be advantageous! Buyers who are actively house-hunting in winter are typically motivated, and with fewer properties on the market, your home has a greater chance to stand out. By highlighting its warmth and charm, you can transform it into a cozy, inviting space that potential buyers will find hard to resist. Here are nine essential tips to help your home shine and capture the attention of serious buyers this holiday season. Happy selling, and may your home bring joy to new owners in the seasons to come!
Create a Warm First Impression
Winter can make a home feel a bit chilly, so ensure the inside of your home is cozy and inviting. Make use of soft lighting, plush throw blankets, and warm, neutral tones in your decor to give potential buyers a welcoming experience as soon as they step inside. A warm home will help them imagine spending their own holidays there.
Seasonal Décor, Not Overload
While it’s tempting to go all-out with holiday decorations, less is more when selling. A tastefully decorated wreath on the door, a bowl of pine cones, and a few candles can add a festive touch without overwhelming buyers. Keep decorations neutral so that they appeal to all buyers, allowing them to envision their own style in the space.
Highlight Winter-Friendly Features
If you have a cozy fireplace, radiant heated floors, or energy-efficient windows, this is the time to showcase them. Potential buyers may place extra value on these features, as they will improve comfort during cold months. Make sure fireplaces are clean, and if possible, turn them on to add ambiance during showings.
Maximize Curb Appeal
Winter weather can make landscaping a challenge, but curb appeal is still crucial. Keep walkways, driveways, and porches clear of snow and ice. Add seasonal plants like winter berries or evergreens and hang a simple holiday wreath on the door to create a welcoming exterior.
Let Natural Light In
Winter months can be dark, so take steps to brighten your home. Open curtains and blinds to let in as much natural light as possible, and add a few extra lamps in dimly lit areas. Well-lit rooms appear more spacious and inviting, making them more attractive to buyers.
Keep It Clean and Clutter-Free
Between holiday decorations and everyday items, it’s easy for things to feel cluttered. Before each showing, do a quick declutter. Aim to store excess holiday decorations and keep surfaces clear to help buyers see the full potential of your space.
Make Your Home Smell Cozy
Scents can have a big impact on first impressions. Opt for mild, homey scents like cinnamon, pine, or vanilla to create a cozy feel. Avoid overpowering scents, as some buyers may be sensitive to strong fragrances. Baking cookies before a showing can be a pleasant way to add a natural, welcoming aroma.
Be Flexible with Showings
The holiday season is busy for everyone, including potential buyers. Accommodate buyers’ schedules as best as possible, and keep in mind that many people may want to view homes on weekends or even in the evenings. The more flexible you are, the more opportunities you have to attract interested buyers.
Highlight Energy Efficiency
Winter is a time when heating bills can spike, so showcasing any energy-saving features can be a big plus. If you’ve recently upgraded insulation, installed energy-efficient windows, or have a smart thermostat, make sure buyers know about it. These details can set your home apart as a cost-effective choice.
